Multi-media Surveys

PARC's Multi-media Surveys offer comprehensive audience measurement on a national scale for the following media:

  • Daily Newspapers
  • Monthly Magazines
  • Weekly Magazines
  • Television
  • Radio
  • Cinema Outdoor Lifestyle
  • Computer & Internet

Sample :

  • National
  • All governorates of the country, in 3 strata: urban, sub-urban, and rural.

Sampling Method :

  • Stratified multi-stage random probability sampling

Survey Method :

  • Combined multiple exposures of the same target group members through different media.
  • Personal face-to-face interviews with adults 15 years and over
  • Verification on a sub-sample through a back-check procedure.

Our Multi-media surveys help generatePrint media, Television, Radio, Cinema and Outdoor media reports and study audience multi-channel exposure patterns.