The survey provides comprehensive readership measurements for over 200 newspapers, weekly and monthly magazines.
The survey utilizes a multi-stage probability sampling through face-to-face interviews. Interviews are carried out with individual respondents at their place of residence, adult males and females aged 15 years and above, of all socio-economic segments. Results are weighted to represent the current adult population structure of the respective country.
The results are analyzed in the form of statistical tables by major socio-economic factors such as age, gender, family structure, family income, occupation, area and other variables, and by day of the week.
Fully processed data is available in statistical tabulations hosted in the PARC's Index© Software. All data elements are accessible and can be used for Media Planning ...