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Target Group Index

The Target Group Index is a continuous survey of consumer usage habits, media exposure and attitudes. It is currently available for Saudi Arabia, United Arab Emirates, Kuwait, Egypt and Lebanon to assist the understanding of target markets and to aid marketing and advertising decisions. TGI is an unrivalled source of marketing and media research information.

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Plans for extension of TGI into markets such as Lower Gulf (including Bahrain, Oman and Qatar), Levant (including Syria and Jordan) and North Africa (including Algeria, Morocco and Tunisia) are underway.

TGI sets out to describe as accurately as possible the characteristics of target groups of consumers, and the potential strategies that enable communication with these audiences. Advertisers, their advertising agencies and media owners use TGI extensively to help them develop more efficient marketing strategies and advertising campaigns.